PEMBERDAYAAN UMKM SALE DAN KERIPIK PISANG ASSRI MELALUI PENGUATAN BRANDING, LEGALITAS, DAN MANAJEMEN KEUANGAN DI DESA PADAMULYA

Abstract

Padamulya Village is one of the villages in Majalaya District which has a lot of MSME potential, such as handicrafts, agricultural products and other local products. Padamulya Village has unique specialty products that have the potential to be marketed more widely. Such as traditional food, crafts and organic crops. After our group visited several MSMEs in Padamulya village, based on the results of all discussions with the group, we finally decided to choose the sale and banana chips MSMEs located in RW 10 because they have potential, but the business owners are still unable to develop them in terms of branding, logos, marketing, bookkeeping and halal certificates. The solutions we will provide to these SMEs include helping to create a logo design for the ASSRI Banana Chips and Sale packaging, registering a halal certificate for ASSRI Banana Chips and Sale products, creating an NIB (Business Identification Number), creating banners, helping with the marketing of banana sales and chips in distribute to canteens in Cimahi, precisely in the Gunung Batu area, Jalan Babakan Loa. Help with bookkeeping so that the finances of MSMEs can be structured well and efficiently.