OPTIMALISASI KETERAMPILAN DIGITAL MARKETING DI SMK AL-JIHAD PANGALENGAN

Abstract

This study focuses on optimizing vocational education in SMK AL-Jihad Pangalengan through the enhancement of marketing skills, specifically digital marketing, photography, branding, and copywriting. The training aimed to equip students with practical skills to promote local products from Desa Lamajang. The methodology involved workshops and hands-on projects where students learned to apply these skills in real-world settings, including managing digital platforms and developing marketing strategies. The results showed a significant improvement in students' understanding and ability to implement marketing techniques, which has the potential to impact the local economy positively. Challenges faced during implementation include limited access to technology and a lack of professional trainers. Future recommendations include enhancing school infrastructure and integrating these skills into the regular curriculum.