STRATEGI PROMOSI DALAM MENGEMBANGKAN DESA WISATA TEBING CADAS PALINTANG DI DESA WARGALUYU KECAMATAN ARJASARI KABUPATEN BANDUNG

Abstract

This research was conducted to develop a promotional strategy for the Tebing 
Cadas Palintang tourist village in Arjasari District, Bandung Regency, This 
service activity aims to increase  theattractiveness of tourists to visit the Tebing 
Cadas Palintang tourist village through promotion both digitally and direct 
promotion. The Experiental Learning approach is used as the main method, 
involving direct community participation in the tourism promotion process. 
The activity procedure begins with field observations, interviews with the 
management of Tebing Cadas Palintang tourist village and other 
organizations that collaborate in the development of Tebing Cadas Palintang 
tourist village, and digital content analysis from social media such as
 Instagram. The data collected were analyzed qualitatively to assess the 
effectiveness of promotional strategies in increasing visits to the Tebing Cadas 
Palintang tourist village. The results show that promotion is able to increase 
tourist visits even though there are still obstacles in access to technology and 
road infrastructure. In conclusion, digital-based promotion strategies can be 
an effective way to develop tourist villages, with recommendations for 
infrastructure improvements and increased digital literacy for the community.